Digital media are of considerable support for both B2B and B2C companies, but also individuals. Today, given the technological boom, the web 2.0 revolution and above all the added value brought to companies, many players are trying as best they can to offer digital services to these large, small and medium-sized companies. Whether these are agencies, start-ups, firms or freelance consultants, there is no shortage of offers. For Example, If you are from Jaipur, it is important, even vital, to know how to choose your digital marketing company in Jaipur. Making a good choice among the plethora of offers available will help you achieve the goals set for your various projects.
What is Digital Marketing?
In general, we know what marketing means and besides, it is common to see even in the street average people name it. According to Wikipedia, marketing is defined as “a communication and sales technique which consists of disseminating a personalized and incentive message to a target of individuals or companies, to obtain an immediate and measurable reaction”. We also speak of traditional marketing or “outbound marketing”.
Digital marketing is therefore a set of marketing techniques and processes used on digital media and channels (web, e-mail, social networks, mobile). However, digital marketing also brings new levers and new areas.
Choosing your digital marketing agency then allows you to make these techniques and strategies available to you on digital media. The different levers activated by digital marketing are:
- Email marketing;
- Display advertising;
- SEO referencing ;
- Search engine marketing (natural referencing + commercial links);
- Data analysis;
- Conversion and attribution issues;
- Content marketing;
- Social and viral marketing;
- Mobile marketing etc.
It is therefore important for the client to know how to choose his digital marketing agency in Jaipur or App development company in Jaipur. And to choose wisely, there are various steps.
What are the Criteria for Choosing Your Digital Marketing Company or App development company?
The Agency’s Skills
The skills of the web agency staff are very important. They are the guarantors of the expertise that the agency offers to its clients. Plus, getting a feel for the agency’s skills will help you see if they correlate with the goals you’ve set for yourself. And therefore, it is important during a meeting in an agency, and after the presentation of your project to ask yourself various questions.
This will allow you to gauge their understanding of your project and the issues it covers for you and your business. As said above, digital marketing also covers some fairly technical areas that require real expertise. Entrusting your project to a certified agency offers more assurance. Among the certifications that can be found in the sector, we can mention the Google Partner (Analytics-Adwords), the HubSpot inbound marketing certificate, facebook partner, twitter flight school, Prestashop partner etc.
The relationship between your expectations and its achievement
The importance of determining your goal is important to verify that the offer we are offering meets your expectations. The agency’s portfolio will guide you on your future choice. This will involve taking two or three agencies and doing a comparative study of the actions carried out on their achievements. It is necessary to dwell on the achievements of the agency.
You can also have access to the achievements of the preselected agencies on their website. But do not hesitate to do a more in-depth study and to enter directly on the websites of the projects carried out by the agency. This will help you get a pretty good idea.
The Proposed rate for the Desired Service
A good service is always billed at its height because it takes into consideration the expertise of the agency, but also the years of experience of the professionals who will work on your projects. This is why you must have pricing aligned with your budget. Therefore, you should not forget to calculate the time that will be allocated to your project.
And to get the best rate, you have to pre-select agencies and request quotes or solicit offers, then compare them in proportion to your expectations, the time to devote to them and the budget you have. However, having the lowest price does not mean that it is the best offer. Making a qualitative choice is always profitable.
The Relationship Dimension
An agency does not work for you, but it does work with you. She makes the project her own and strives to collaborate with the client to validate well-defined objectives. Despite everything, it is important to define the relational dimension that links you with the agency. This is to demonstrate from the start the degree of involvement you will have to share in your project.
First, you can give the agency “carte blanche” and let it take initiatives in complete autonomy. Even if the relationship of trust already exists between you, it is important to specify it.
Second, the nature of your relationship can be participatory. In this case, your company will be able to contribute to the tasks that you entrust to them while leaving the agency to make recommendations.
Third, you play the role of the project manager or the controller. In this case, it is a directive nature that binds you and the agency will only execute.
It is important to define the relational dimension that binds you to your agency for productive work and respecting your project.