Online courses have changed the education system drastically. We can observe a significant shift in the mindset of people. Earlier people used to think that online learning is not effective & just a waste of money. But, the lockdown of 2020 has changed the entire scenario. Online courses have become the new normal. The best part is learners find it very convenient to learn new skills through online courses. It gives them the ease to watch the lessons multiple times. Hence, it allows them to learn at their own pace.
If you are someone who is planning to sell courses online in 2021 then start working on your idea. As online courses are trending these days. The best part about them is they give you the freedom to work according to your convenience. You don’t have to work 9-10 hours straight just like a typical 9-5 job.
Since they have the potential of selling, again and again, you will also be able to earn a handsome amount of money. You can sell your online courses on a platform like Spayed. It is an all-in-one platform for course creators to create & sell online courses.
In this blog, I will share some tips which would help you in selling your online courses.
A sales funnel is a process of attracting, educating, and converting strangers into your potential customer (leads). Your lead will go through various steps before making the final purchase. It is a way of tracking how many people purchased the course, once they have entered your funnel. You can use free ebooks or free online courses for the purpose of getting them into your funnel. The moment they sign up for your ebook or online course, they will enter your funnel.
Identify your target audience. This is the first step if you want to become a successful course creator. Conduct surveys or polls to know about your potential learners. During your live interaction with your audience, ask them what they want to achieve through your course. When you know about their goals, you will be able to create a highly successful course. You could also ask them to fill in their personal information like their contact number, email id’s or name in your surveys. Once you get their personal details, you can begin with email marketing.
Create a course that can be played on multiple gadgets like mobile, tablets, laptops, and televisions. Since it is not always possible to carry a laptop, make mobile-friendly content. As learners find it convenient to learn through their mobile phones. It gives them the comfort to learn even when they are traveling or lying idle in their bed. I would recommend you to host your online course on Spayee as they support multiple content formats & also provide excellent features like email marketing, affiliate marketing & many more.
All of your efforts would be wasted if you don’t have a solid marketing strategy that works. Hence, before even creating the course content, plan a robust marketing strategy. Create dedicated accounts of your online institute on multiple social media platforms. Encourage people to comment on your posts. Build a strong relationship with your audience. Post engaging and informative content on these platforms consistently. Leverage live features of Facebook & Instagram. Live interaction helps in building trust which is very important if you are selling digital products like your online course. Write blogs around your niche and share them on social media platforms.