The popularity of animated explainer videos has grown in recent years and have become a very effective marketing tool for startups. When you run a small business, you must be careful to work within your budget because there is no additional capital to compensate for the loss. A good marketing tool that delivers a high return on your investment is exactly what you need. Drive traffic to your website as it allows a startup to easily inform its target audience of the key benefits and features of their products and services.
These videos provide a great list of startup benefits that will justify your initial investment.
An animated explainer video company immediately grabs people’s attention and can explain the main details of your startup. Everyone loves looking at bright, colorful images rather than big, complex text. Several case studies have shown that one animated explainer video can increase conversions by about thirty percent on average. Using animated explainer videos is the perfect way to introduce your business to a prospect, as you grab the viewer’s attention and convert potential customers into repeat customers.
Animated videos also help drive strategies and provide greater visibility to the target audience. One video will boost your sales and at the same time. It also increases the amount of time viewers spend on the website, preferred by the formulas of the algorithms of other search engines. Branding is another important benefit of animated training videos. Animated characters, colors and personalized visuals help build a credible brand image. To increase as the opportunity and time to communicate with visitors increases. Your conversions start to grow exponentially, helping to increase your startup’s online presence.
When creating an explainer to promote your startup, many of the same principles apply to any other explainer. The main difference is that this video is likely to be the first introduction of most people to your business. You must pay close attention to how it reflects your brand, your company’s mission, and your company’s values. With this in mind, the actual process of creating an explainer is not all that difficult, especially since there are many tools like online animation creation or storyboarding software to help you. The hardest and perhaps most important part of the process is script development.
The animated explainer videos are well compatible with mobile devices. Many startups offer a mobile app as a core product or are simply developing it to complement their strategy. In such cases, animated training videos can give you a significant advantage in promoting your product.
At the end
To make sure to invest properly in long-term goals, you need to get a video made by a professional video company. An animated explainer works best when done correctly and by people who know what they are doing.