The role of content in marketing is often overlooked. People in the field of marketing have become more obsessed with the technical aspects of marketing rather than more fundamental things like content.
Unlike common perception, content is not some new thing which has become important in marketing. Even during the time when newspaper and TV ads were popular, ad copywriters existed to fill ad spaces with catchy content that could influence the audience. Some of the most popular ad headlines came in that era where the value of copywriters was immense.
Now, the role of content has become even more central to the functioning of a marketing campaign. Techniques like SEO, social media, and PPC depend on the creation of quality content. This has made it all the more necessary for marketers to have a well-planned content creation process.
In this article, we discuss the steps involved in the establishment of an optimal content creation process.
Learn to Research
Before creating content, it is important to know the topic that has to be covered in the said content. The topic chosen has to reflect the kind if the kind of things the target audience is interested in.
To know which topics the audience may want to know more about, marketers have to depend on certain platforms for research. One of the most reliable ways to find new topics is scanning social media platforms. The trends and most talked about things on social media platforms are often a good indicator of the type of things a target audience may want to know about.
Platforms like Reddit are especially helpful as they are the breeding ground for new ideas. Before creating a content plan for any platform; social media, blog post, or video, a marketer must study the topics which could generate maximum engagement.
Choose the Right Platform
Content can be posted in various forms on various different platforms. This is an age where all types of content are thriving; text, audio, and video.
If you are a marketer promoting a brand, it is your job to know the kind of platform and content medium the audience will prefer. Some segments of the audience may watch video content a lot, while others rely on organic text content discovery.
Study Audience Behaviour
After the content is published, it is vital to know how the target audience reacted to the content created. The reason many content creation processes don’t work is that there is no accountability for the times when content performs poorly.
Thus, there must be a place for performance analysis to see how a given piece of content does. This helps ensure that mistakes made previously are not repeated. Marketers serious about creating quality content should analyse how the content they create performs in general.
In conclusion, this article gives away a step-by-step process on how to consistently create quality content.