If you are looking for high returns on investments for your business, communicating with potential and present customers via direct marketing is a smart choice. This form of marketing has outstanding success rates even for small business owners. It entails creating a specific business marketing message tailored to the targeted customer. Different forms of direct marketing are emails, social media marketing, phone calls, text messages, and display ads on the Internet.
Daniel Klibanoff – Embracing the right strategies for direct marketing for better lead conversions
Daniel Klibanoff is a direct marketing specialist and a successful serial entrepreneur from Asheville, North Carolina, USA. He has an excellent track record when it comes to leading businesses in their direct marketing campaigns to earn higher returns on investments consistently. According to him, direct marketing strategies help you boost lead conversions and rake in more returns on investments for your business than today’s other forms of marketing.
Optimize your business site with the right direct marketing strategies
Your business website helps you to optimize lead conversions and sales if used properly. It is a powerful marketing tool that presents your business products/services to targeted customers. In order to make your site work well for your business with direct marketing strategies, you must ensure it has the right mix of content and visuals.
Consumers need clear and precise content to understand your business message and take the desired action. Likewise, consumers are attracted to good visuals, so all the images on your site should be high in definition and resolution to create the right impressions.
Social proof works well for fast lead conversions
Customers are savvy and want feedback from other customers on your product or service before they make a purchase. As a business owner, you should share all the social proof you have about your business, for example- product reviews, customer testimonials, and the awards you have received on your page. When potential customers see social proof, they know you are a brand they can trust, and so proceed towards the purchase page.
Social media marketing is an excellent platform for direct marketing, and in today’s era, it is highly popular for businesses of all sizes.
Great deals and discounts for faster lead conversions
Customers get attracted to discounts as they always love great deals. Give them good discounts to create urgency for faster lead conversions. Your site should be easy for them to navigate and always include a call-to-action with your message.
The call-to-action should be clear to your customer so that they know what to do when they wish to make a purchase or carry out the desired action. The CTA button should be visible so that customers do not miss it while going through your ad.
According to Daniel Klibanoff, as a business owner, you should evaluate and track the performance of any marketing campaign. Fortunately, direct marketing campaigns give you an accurate analysis, and you can make salient changes to it when the need arises.