Animated explainer videos are a great way to convey your message. They even help in putting across the most complex of ideas and concepts. If you want to benefit from them, continue reading this post, where I will discuss the nine benefits of animated explainer videos.
This is important for companies with boring services like banks or insurance companies that deal with financial data, which can be challenging to translate into exciting visuals and audio. When presentations and tutorials get boring, people tend to lose attention which impacts their retention capacity quickly. The use of animation helps keep things exciting and delivers information faster with higher recall rates.
It’s easier to watch a short video than reading through pages and pages in length; hence, you’ll get your audience’s attention more quickly. Most people in the world prefer fast food-like digestible information bits, which animated explainer videos offer.
Visuals make content kinetic, and something is exciting about seeing things move on the screen when you’re watching a video (unlike text). This will propel your audience to pay closer attention, making them retain more of your message. With words, it might take some time for concepts to sink in, but when they see visuals, everything falls into place faster and makes a more significant impact on their memory.
Using visuals and animation is a better way to demonstrate the use case of your product or service because it’s easier to grasp than words (although both are great). If done correctly, this will help explain how things work, which is critical for business development purposes.
This is great because you’ll be able to reach a lot of people and increase your user base. You can share the video on social media (or embed it on your website and blog), which requires minimal effort from your end.
You don’t need to know technical skills for this kind of work as platforms like PowToon offer templates and tools that simplify the process. All you have to do is upload images, set some characters in motion using those tools, and add some background music. Then, voila! Your animated explainer video is ready.
You don’t need any technical skills to create explainer videos because many programs handle the heavy lifting for you. These tools even offer templates and designs, so all you have to do is pick the one you like and upload images or video clips. Then, move characters around and record a voiceover.
Suppose your competitors use standard marketing tactics like ads, brochures, and flyers to promote their products or Punchy Digital Media services. In that case, you can easily set yourself apart by doing something different. Using video is a great way to do that as it captures attention more quickly compared to other media types. With the right animated explainer video, you’ll be able to highlight key selling points that will make a customer take action. You might even end up improving conversion rates which would result in more revenue for your business.